Portfolio
01
Make It Better
This project explores a redesigned packaging concept for instant coffee, focusing on improving both usability and visual identity. As part of the product improvement, the concept incorporates instant coffee, sugar, and powdered creamer within a single package. Each ingredient is separated into individual sections, allowing customers to control how much of each component they pour into their coffee.
02
Start Up Business
This project focused on developing the visual identity for a street food startup centered around the comfort and familiarity of Mexican sweet bread and coffee. The goal was to create a warm, inviting brand that reflects the nostalgic and approachable nature of traditional pan dulce while adapting it to a modern street food setting.
03
Head & Shoulders Rebrand
This project explores a rebranding concept for the dandruff shampoo brand Head & Shoulders, focusing on making the product feel more approachable and less clinical. The goal was to rethink the visual language of the brand in order to reduce the stigma that some women experience when purchasing dandruff treatment products, which are often presented with bold, medical-looking packaging.
04
Restaurant Branding
The goal was to develop a visual system that reflects the richness and sophistication of Mexican culinary traditions while maintaining the elegance expected in a fine dining environment. Special attention was given to the color palette, selecting deep, warm tones paired with subtle neutrals to evoke both the vibrancy of Mexican culture and the upscale atmosphere of the restaurant.
